The Toys That Made Us

Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.

Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.

From humble beginners in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.

With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.

Two relatively unknown comic book artists stumble upon an idea that will give rise to Turtlemania, sending the toy industry into shell shock.

Inspired by Japan's Super Sentai series, composer Haim Saban's groundbreaking vision has since morphed into a decades-long TV and toy dynasty.

Bringing immense joy to children, and now bronies, these half-pint hoofers have redefined the modern doll in an era dominated by Barbies and Berries.

From WrestleMania to retail mania: The creators responsible for wrestling's choke hold on toy store shelves reflect on their triumphs and setbacks.